What a bad, bad, bad, bad, bad rollout for the Strickland re-election campaign.
Let's go over it, bullet by bullet.
- The campaign picks the absolute worst news day of the month to announce both Strickland's re-election campaign AND the LG. Clearly, they prefer playing 2nd fiddle on the front page.
- A perplexing and discombobulated "new media" strategy to inform social media users first - fails.
- A youtube video of Strickland and Brown is produced in someone's garage and put online two hours prior to the announcement. (on a sidenote, beginning at the 0:52 mark, Ted does his best awkward impression of Mr. Shake Hands Man from the old USA show, "Banzai")
- A last-minute "oh crap, we should livestream this" effort nets about 250 viewers....total. (for reference, Kasich had 25k+ for his LG announcement)
- And finally, the press availability after the event was described by one Statehouse reporter as a "mess".
I watched you and ModernEsquire go back and forth for the past couple weeks and stayed out of it.
ReplyDeleteI can honestly say now that you may have been on to something re: Strickland's pick. If you noticed the Kasich-Taylor backdrop at the announcement (even though it looked like a football postgame press conference sponsor), you could tell it was professionally done and it looked sharp.
With Strickland's, his inability to get a firm commit from a running mate, forced him to staple up what look to be running bibs to a backdrop.
I know that a couple of signs on the back don't mean that Jon has been right, but it sure looks like a lack of preparation by the STrickland folks