What's with the logo, Ted?

This is Governor Jello Ted Stricktaft's logo for the upcoming 2010 election.

Ted Strickland FOR Governor.

Not "Re-elect Ted".

Not "Keep Ted".

Not "Ted Strickland - Governor".

But, "Ted Strickland FOR Governor".

Hmmm.

Now, I'm usually not one to read too closely into things....except in politics. When it comes to phrasing and messaging, words mean things. And none will be as scrutinized as a candidate's logo.

And Ted Strickland's campaign decided to keep as far away from inferring incumbency as possible.

Now, clearly Ted's campaign won't tell people to stop calling him Governor, and Ted won't go back to living above his campaign HQ rather than the Gov's mansion.

But one thing is clear - Ted doesn't want credit for his mess.

I can't say I blame him. But it just amazes me how one logo can tell you so much about an election.

Poor Ted.