Friday, November 20, 2009

A Government Program Built for Bad P.R.

Yep. I'm talking about the stimulus again.

It seems a day doesn't go by without reading of another story, in the MSM or otherwise, highlighting the waste, inefficiencies, or downright failures of the stimulus.

Whether it's unemployment jumping over 10%, money being spent in imaginary congressional districts, or story after story of wasteful pork.

All perfectly play into the "stimulus failed" mantra.

As anyone who's done crisis management before, the key to solving a bad p.r. situation is to control the bad news and release it fully as early as possible.

Well, the stimulus is that strategy's antithesis.

The Administration is unable to control the massive amount of data behind $787 billion worth of pork. They can't control its coverage by the media. And the bad news keeps coming, day after day after day....with no end in sight.

As I mentioned a couple days ago, the stimulus is perceived by the American public as Obama and Pelosi's sole effort to solve the national jobs crisis. Once it was passed, focus moved on to the budget for a brief time, then health care.

As long as that continues to be the case, the Democrats' bad p.r. will continue.

And that's why we've heard recently of an Obama jobs summit. That's why we've heard of a newfound focus by Congress to shrink the deficit.

But neither of these is big enough to pull attention away from the stimulus.

The eggs are all in one basket, as it were.

And that's bad news for Democrats.

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