Marco Rubio is going to win.

Months ago when discussing Marco Rubio's decision to challenge Charlie Crist, I said he was a great candidate, but probably should have chosen to run for Governor due to his massive shortage of cash relative to his Senate primary opponent, Governor Charlie Crist.

The only thing holding him back was money.

Marco Rubio has the message. The enthusiasm. The charisma. And most importantly, the right stance on issues important to Americans.

Then the Tea Party movement happened. Thousands of conservatives organized.

Then Rubio reported raising one million in the third quarter.

Then NY-23 happened. Showing Club for Growth and the Tea Party movement had a substantive ability to create a primary when there isn't one.

Then Charlie Crist got stupid. On Wednesday, Crist told Wolf Blitzer, “I didn’t endorse [the stimulus]. I didn’t even have a vote on the darn thing.”

And Rubio's campaign was ready with this web ad.



Not only is it an extremely effective video, but the quick cut and distribution shows a campaign already in month-out form.

Then the hammer came.

Club for Growth paid for this advertisement on Florida TV.



With ads like this, Club for Growth can use paid media to continue to highlight Crist's negatives and enable Rubio to focus his meager funds on improving his own visibility and promoting his message.

I don't see C4G letting up, either. A Florida win would give them the big win they've been dreaming of and prove their viability on a major scale.

And Marco Rubio will win.